Brian Silver Talks with Investor’s Business Daily about Recharging Right Media

Financial news publication Investor’s Business Daily (IBD) ran an interview yesterday with Brian Silver, Chief of Right Media, that covered his experiences since joining the company about four months ago, including his first impressions, refreshing the Right Media brand, and what the company will focus on going forward.

Here are two key quotes from some highlights from Brian’s talk with Kevin Shalvey of IBD:

• “For the next 6-to-12 months, we’ll be on a campaign to make it easier (to do business with us). I’ve been asking everybody inside the company and out to tell me one thing they’d change about Right Media.”
• “With over 300 partners, you have to have the ability to screen and understand if there’s good traffic (for ads), if there’s good inventory. I think Right Media is leading the pack in terms of quality and trust and safety.”

Read the entire interview here.

— The Right Media Team

If you missed our recent webinars on audience sharing, it’s not too late to participate

Audience sharing offers great potential for Right Media seatholders to quickly and accurately target the right consumers for their campaigns.

That’s why Right Media held a series of eight webinars where seatholders who own audience segments shared insights into how they do business and how seatholders can do business with them.

The webinars not only provided great information and insights to the many seatholders who attended, it also helped build new relationships among our partners—and facilitating relationships among our seatholders is an important goal of Right Media.

If you missed out on our webinars, no worries—here are links to recordings of each of the seatholder’s presentations: Read More →

Jeff Green, CEO of The Trade Desk, talks about RTB, exchanges and transparency

Jeff Green, The Trading Desk

When media buyers or sellers say they’re thinking about using real-time bidding, Jeff Green, CEO of The Trade Desk, has clear, succinct advice for them: “Use it.”

“RTB is the only real mechanism by which true price discovery can exist inside display advertising,” says Green, “and price discovery is essential to any marketplace.”

Green also has strong opinions on exchanges—which shouldn’t surprise, since he co-founded an exchange (adECN) before co-founding The Trade Desk. “Exchange RTB is really important because of the transparency that exists inside an exchange,” he says.

Green shared his opinions on RTB, exchanges and more with the Right Media Blog:

• What do you tell clients who say they’re considering using RTB?
• What role does RTB have on an exchange?
• What advice would you offer buyers and sellers who are just getting into RTB?

— The Right Media Team

Nexage CEO Ernie Cormier says exchanges and RTB can help solve the top challenges for mobile advertising

Ernie Cormier, Nexage

The key challenges in mobile advertising today are the ability to buy inventory and target audiences at scale, according to Ernie Cormier, CEO of Nexage, a mobile advertising exchange with 80 million unique users and more than 13 billion monthly impressions.

Exchanges that leverage real-time bidding are the answer, according to Cormier, because they provide the liquidity, volume and data to meet those challenges. “The value of an exchange in mobile advertising is absolutely critical and growing more and more,” he says.

Cormier spoke to the Right Media Blog about these and other issues facing mobile advertising:

• What are top challenges for mobile advertising over the next year or two?

• What is the value of an exchange in the mobile ad space?

• Nexage is a major proponent of Open RTB; how does that impact mobile advertising?

—The Right Media Team

Read what top reporters had to say about Right Media’s mega-event in San Francisco 

Brian Silver, Chief of Right Media

There was plenty of buzz in the industry press about last week’s Right Media Forum in San Francisco, which drew nearly 300 customers to the Yerba Buena Center for the Arts in San Francisco. But don’t take our word for it … here are highlights from articles that ran on the websites of some leading publications.

Kara Swisher of All Things D, filed a story Thursday that includes a video interview with Silver, in which she asks him to describe Right Media’s biggest challenge:

• “I think our biggest challenge is making sure that we’re making it easier for our customers to do business with us,” said Silver. “Most people recognize our assets, technology, features, and our ability to meet the objectives of our customers. I just want to make it a little easier for them, to help them onboard better, meet other partners better, and just facilitate their business a little quicker.”

John Ebbert of AdExchanger filed this report just after the event. Here are two highlights:

• “Mixing art with science, Right Media Chief Brian Silver began the festivities of the Forum with a discussion of RMX’s ongoing commitment to innovation while meeting customer needs. And, he took the wraps off new branding—and even a new Twitter account. RMX clearly positioned itself around openness and an energy that seemed to resonate with members of the crowd surveyed later.”
• “Overall, yesterday’s forum felt like an energetic step in the right direction for Yahoo! and its Right Media Exchange strategy.” 

Read More →