More efficient audience-based buying
Audience-based buying has emerged as an efficient and effective way for buyers to engage consumers in today’s fragmented display market. At the Right Media Forum today, we announced the rollout of our latest capability, Audience Sharing. This feature enables more efficient audience-based buying on the Right Media Exchange (RMX), while providing customers with a more relevant online experience.
Audience Sharing enables buyers and sellers to share, manage and monetize audiences at scale, further reinforcing our position as the leading display advertising exchange that is shaping the marketplace. Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.
For audience-planning, participants see the potential size of the audiences before they buy, reducing the inefficiencies of the learn-as-you-go model. In the Right Media platform, Audience Sharing is accessible to segment owners through the Audience tab and seamlessly integrated into the segment users’ experience.
Trust and privacy are of utmost importance to Right Media and Yahoo!
Right Media is a neutral technology provider for our clients. We understand that some users may not want information collected via cookies used to show them relevant advertising, therefore we support our customers’ efforts to respect this. Before the end of this year, we expect Right Media to be able to support Clear Ad Notice for participating exchange members who offer and respect consumer opt-outs. If a consumer opts out from an RMX member who participates in Clear Ad Notice, the consumer should not be included in Audience Sharing.
Right Media Delivers
Right Media delivers the capabilities needed to better connect with consumers online. Moreover, we believe that all members of the online advertising ecosystem will benefit from their adoption: from the consumers who have a more enriched online experience to website publishers who are better able to monetize their available ad space.
—Ramsey McGrory, VP & Head of Right Media